How can you turbocharge your web-to-store performance and drive up footfall in your stores ? One of the solutions involves enhancing your Google My Business pages and upgrading your website’s store locator with attractive professional photos of your network of stores. To spring into action and deliver a swift response to your needs, we can call on our own network… of local photography partners across Europe !

Profile and ¾ angle photos are taken using a wide-angle lens with your sign clearly visible in the line of sight, so that your stores can easily be recognised when uploaded to the web. Equally important is a polarising filter over the lens toavoid glare and reflections from your store windows ! We know storefront photos like the back of our hand. We know exactly how to take attention-grabbing photos that will encourage prospective customers to head towards their nearest store. Our current record is shooting 650 storefronts in two weeks for a chain of opticians. We can’t wait to break that record ! Just throw down the gauntlet and we will answer the challenge by calling on our network of local photography partners with their expertise in retail store photos.

We love nothing better than getting asked to immortalise retail stores through photos and virtual tours. Every project runs like clockwork with our tried-and-tested method ! We tend to start the process with your existing stores before covering new additions to your chain as well as any newly refurbished stores ! When it comes to powering your web-to-store performance, professional photos hold the key to propelling your brand up the local search rankings, catchingyour customers’ eye with your store locator and GMB pages, and fuelling their desire to enjoy the same enhanceduser experience in your stores as on your website. You can count on our agency to brief your local teams as if they were our own and make sure that each store is ready for action when our photographers step through the door. With the ball now in their court, our photographers will hit it out of the park as theytake professional-quality photos ticking all your boxes, complete with enhancements to make sure they can be used over and over again.

What would your stores be without your teams ? The in-store customer experience has never been so high on the popularity charts. Your employees represent your brand’s DNA at the local level, so scale it up using digital media to improve your web-to-store performance. Offer a mix of portraits, group photos, job factsheets, interviews and video reports to put a face to the people in your stores and upload team photos to your website, social media and Google My Business pages. Whether encouraging consumers to swing by their nearest store or convincing potential new hires to join your teams, this strategy will ultimately pay dividends ! Top tip : while our photographers are shooting your storefronts and interiors, use the opportunity to your advantage by getting them to train their lenses on your teams. After all, a single callout offers greater value for money .